"The perfume is dead, long live the perfume" A revolutionary banner for a Etat Libre d'Orange, the words express Etienne de Sward's desire to create a unique place, a land where perfumes and books meet in a world of tolerance.

Etienne de Sward :" I remember a line from Scott Peck, an american psychiatrist from the 70-80's who said "the very reason and necessity for existence is to walk the road less traveled" "The road less traveled" summarizes Etat libre d'Orange looking for openings to try different things, amuse, surprise, startle, puzzle, it doesn't matter, what amuses me is to walk the road less traveled."